It is an incredibly tough task and requires lots of talent, skill, hard work and luck to attract more views for your YouTube video. You might make 10 amazing videos that only get a few hundred views. Here are some tips to promote YouTube videos.
Use Keywords, Titles, Description and Optimize Them
There is no escaping from Search Engine Optimization (SEO) if you want your video to be graded well in search engine result.
Let your video be rich in keywords, titles, descriptions, and phrases. Some of the best ways would be to add a keyword in the title, create a descriptive title, and keep it to-the-point.
But, remember Google disqualifies or push back the videos and sites that are stuffed with the keyword. So, just have your primary keyword in the title and secondary keywords and phrases in the description that can be long.
Finally, to add more relevant keywords make use of video tag box.
Be Creative with YouTube Thumbnails
One of the best ways to promote YouTube videos is to create thumbnail icon of every video on the channel. Apart from adding a relevant screenshot for the thumbnail image, make sure you also add legible text to the icon, which can be keyword rich again.
Be creative when trying different thumbnail images which should:
Be as large as possible, as the image will also be used as the preview image in the embedded player.
Have a resolution of 1280×720 (with minimum width of 640 pixels).
Be uploaded in image formats such as .JPG, .GIF, .BMP, or .PNG.
Remain under the 2MB limit.
Try to use a 16:9 aspect ratio as it’s the most used in YouTube players and previews.
Make more viewers subscribe to your channel when they watch your video by adding a logo/watermark. It will be visible on all your videos when someone hovers above it and they’ll see a your logo/watermark.
Create a playlist once you have uploaded a few videos, as this will make significantly easy for your audience to watch all of them effortlessly. And when a viewer is hooked up for several videos in created playlist, the overall watch time shoots up.
Just make sure to be strategic when creating a playlist on YouTube. Segregate them according to relevant topic and again optimize them for better visibility.
Interact with Tour Audience
For experienced social video users, this one may seem obvious, but it’s worth mentioning that YouTube marketers can promote their channel by interacting with their audience. If your subscribers pose questions or concerns, reply promptly and thoroughly. Never leave someone who has taken the time to give you feedback or ask you a question, hanging (unless they’re an obvious troll).
Another point is to show them that you care enough about their opinions and concerns to take the time to address them.
Appreciate and Reward Your Audience
It’s absolutely helpful to do free giveaway on your YouTube channel. Giving away some prizes to your viewers will encourage them to take part in your event and share your content to others. It’s a feel-good factor for your audience, which is important to retain subscribers.
Share Videos on Social Media
If you are a video blogger, consider creating social media properties for your YouTube channel as this gives drive more traffic to your videos and to create a community outside YouTube. Some of the social media properties that you must create are Facebook page, Twitter profile, Google plus page, Instagram Profile and Pinterest Profile.